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We want to be one of the leading urban fashion brands. We love outdoor sports including skate and board sports and want to share our passion with you through our clothing and accessories.

Everything we create is designed for our rough and tumble lifestyle to look great as well as being insanely practical. We're confident in our product and use them ourselves. Our number one rule is if we don't like it ourselves, we won't sell it to you!

We're based in the UK and we want to make our products as stylish, durable, sustainable and environmentally friendly as possible.